Lovesac provides traditional as well as untraditional seating. During our research, we found that Lovesacs are so comfortable no one wants to get out of them.
Concept: Comfort even during uncomfortable situations.
AD & Copy: Cole Frieder (Hilary and Trump) (Mock ups)
Callie Earles (KD and RW)
Leanne McCullough (Kanye, Kim, Taylor)
Touch ups were cohesive.